2Pac performed at Coachella 2012. It was a complete surprise to the audience as they expected to see Dr. Dre and Snoop but not 2pac.. Of course how could anyone expect to see 2Pac.. He’s dead.. But somehow due to hologram technology he was able to rise from the dead and perform with Snoop Dog live on stage at Coachella 2012. Pac is a Boss!
“We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life,” said Nick Smith, president of AV Concepts, the San Diego company that projected and staged the hologram. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life.”
According to a spokesperson for Dre, the lifelike image of Shakur was created by Hollywood effects house Digital Domain,the Oscar-winning CG factory that made CG images of Brad Pitt in “The Curious Case of Benjamin Button,” Jeff Bridges in “TRON: Legacy,” Kevin Bacon in “X-Men: First Class” and Rooney Mara in “The Girl with the Dragon Tattoo.” The virutal ‘Pac was the vision of Dre, who worked with his longtime partner Philip Atwell of Geronimo Productions and Dylan Brown of The Yard.
Smith said he wasn’t allowed to talk about the creative aspects of the production — including how the hologram was able to seemingly perform the set in synch with Snoop and whether all the vocals were ‘Pac’s — but he did say that his company has the ability to recreate long-dead figures and visually recreate them in the studio. “You can take their likenesses and voice and … take people that haven’t done concerts before or perform music they haven’t sung and digitally recreate it,” he said.
The hologram was the latest visual magic pulled off by AV, which is also behind the 2005 Grammys performance featuring Madonna and the holographic members of the Gorillaz, as well as holograms used in concert by Celine Dion and the Black Eyed Peas.
The Tupac hologram was several months in the planning and took nearly four months to create in a studio and though Smith was not able to reveal the exact price tag for the illusion, he said a comparable one could cost anywhere from $100,000 to more than $400,000 to pull off. “I can’t say how much that event cost, but I can say it’s affordable in the sense that if we had to bring entertainers around world and create concerts across the country, we could put [artists] in every venue in the country,” he said.
The life-size Tupac was amazingly realistic, down to the late rapper’s signature tattoos, Timberland boots, jewelry and movements, all of which were also recreated under the direction of Dre and his team.
The hologram, of course, already has a Twitter page and more than 3,300 followers
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This gives me a really eerie and sad feeling, but if I was there it would have been nice to see. I’m sure the fans truly enjoyed this piece.. You Know gangbanging Rihanna with her fresh ThugLife Tattoo had to love it, seeing as to how she and her friends were at the concert.
Rihanna isn’t the only one who went crazy after watching the performance.
“They should make that Tupac hologram go on tour cause I wish I coulda seen PAC perform thata be dope him and Biggie,” rapper Slim Thug wrote.
And LeBron James added, “Tupac at Coachella is crazy, dope and sends chills through my body! Make sure y’all check that out. Looks 2 real! #RIP2Pac.”
Anyhow, now people are saying once again that Tupac didn’t rise from the dead and that the Hologram was actually 2Pac pretending to be a hologram…
HAIL MARY! Thank you @DrDre .. Wonderful Idea.