With declining sales and steady losses over the years Daimler will shut down the super-luxury Maybach brand to end almost a decade of losses from an auto that sells for more than $350,000 when a revamped version of the flagship Mercedes-Benz S-Class comes to market in 2013.
“It would not make sense to develop a successor model,” CEO Dieter Zetsche said in remarks confirmed by Daimler spokesman Marc Binder. “The coming S-Class is in such a way a superior vehicle that it can replace the Maybach.”
Daimler hasn’t made a profit on the Maybach since 2002. Mercedes will double variations of the $95,000 S-Class to six as it seeks to boost annual vehicle sales by at least 10,000 a year to be able to compete with BMW as the world’s top luxury-car maker.
BMW and Volkswagen’s Audi have grown at more than five times the pace of Mercedes over the past decade by adding new offerings faster. The 125-year-old manufacturer, which has also dropped to third in profitability, lost the luxury-car sales lead to BMW in 2005 and slipped behind Audi this year.
U.K. luxury sports-car maker Aston Martin, who was in talks with Mercedes over the years to partner on producing new Maybach’s has declined to comment on the ramifications of Daimler’s comments. But to me it’s obvious that they collaborated on the new S class and jointly made the decision to trash the Maybach.
Hip Hop’s elite has always combined their love for luxury cars into their rap lyrics and Maybach may have sponsored a lot of those lines. Does that mean no more Maybach Music??? We are waiting to see what the boss Rick Ross has to say about this.. Meanwhile let’s check out some of the luxury cars that our favorite rappers own.
Nicki Minaj in the Pink Bentley